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It was great to get on the Macs today and I thought that you coped very well with the differences between using them and using the school's windows PCs. I know that the change can be a little daunting but in a few weeks you will be very used to the Macs and will wonder what all of the fuss was about. Some very good starts made to the analytical assignment. Useful notes meant that many students had a lot to write about straight away. Some students need to try and add more detail when they turn their notes into their presentation in order to get the marks that they should be aiming for. We will continue with this next week and you should be looking for an advert that you can use to compare with the Axe advert. Remember that it should be either for a different audience but use similar techniques or be for the same audience but use different techniques. This will allow you to spot similarities and differences and gain access to more marks.
Sorry that I am not in today - you know that I would be if I could be. I have included the outlines of Rubicam and Young's 4C's and Lifestyle segmentation in this blog post so that you can complete the work that I have set. If you click on the image a larger version of that image should appear. Please make the most of the opportunity and add as much detail and as many reasons as possible into your response. We will pick up from here next week. Thanks.
The socioeconomic scale.
You did well dealing with some difficult stuff again today. Make sure that you understand this as it will underpin almost everything that you do when it comes to talking about TARGET AUDIENCES during the GCSE Media Studies course. Remember that this is a part of DEMOGRAPHIC INFORMATION - that means that you are grouping people in society together i.e. people of a certain age range, gender or social class. Your home learning is to demonstrate a knowledge of DEMOGRAPHICS by creating a poster showing what DEMOGRAPHICS are. Remember that extra marks will be given for those that can come up with other categories that can be used to further define a TARGET AUDIENCE. Hard copy of the poster, or digital version submitted via the website by Monday 24th September please.
A class working really hard on their presentations.
Some great presentations today guys, just a shame we didn't get round to seeing some of them. I was looking forward to seeing the presentation on the electric car, Lewis Hamilton's driving experience, and even a relaxing family holiday to Scotland. The important thing however is you all showed a real understanding of the work covered this week. Well done and enjoy the weekend. Look forward to seeing you again next week when will have the Macs back up and running.
Click the image to see a bigger version.
Wow - a Year 9 group tackling A-Level work and showing some great understanding! That's what I call stretch and challenge! Well done for today - I know that some of you did not find this easy and unfortunately we had to use paper instead of some of the activities planned on the computers but your understanding was good. Bear with us and the computers will be back online soon and then things will really start hotting up. Just to check understanding I would like you to identify 2 products and explain how they target different needs as shown by Maslow's Hierarchy Of Needs. I have posted a copy of the slide I showed you here to help you remember what they are. I expect all comments to be made by 20th September.
I hope that you all understood the importance of the Media Passports. I know that it was a bit of a dull lesson but it is important that you understand how important the Passport is as a data tracking tool. I was impressed by what you had remembered from the advertising techniques that we covered last lesson and lots of you had a good go at applying them to the adverts that I showed you. By the way - the image to the left is from the most expensive advert ever made - for Channel No. 5 perfume and cost $42 million in 2004 and lasts 180 seconds (long for an advert but not long for $42 million!).
Sorry that technology let us down today but hopefully we will be able to pick up in a more independent and media way next week. Most of you showed some good understanding of the techniques that we went through and were able to spot real world examples. Keep an eye out over the weekend for any techniques that you don't think we have covered? You might also like to comment on any adverts that you feel are particularly good examples of the techniques that we have covered.
A lively start by the class with some very good contributions. Make sure that you are always considering experiences that are outside of your own - listening to others is a good place to start.
Home Learning - use the image of the list of advertising types. Which one of these do you think is the most effective? Consider what they might cost, the audience they might reach and what can be achieved through that particular form of advertising.