|Coleshill Media Site|
I hope that you all understood the importance of the Media Passports. I know that it was a bit of a dull lesson but it is important that you understand how important the Passport is as a data tracking tool. I was impressed by what you had remembered from the advertising techniques that we covered last lesson and lots of you had a good go at applying them to the adverts that I showed you. By the way - the image to the left is from the most expensive advert ever made - for Channel No. 5 perfume and cost $42 million in 2004 and lasts 180 seconds (long for an advert but not long for $42 million!).