For your evaluation you should answer 7 questions in separate blog/videos/multimedia presentations. The form you do these in is up to you but I have outlined some possible approaches under each question. Make sure that the question forms the title of each of the relevent blog entries.
EVALUATION ACTIVITY 1 In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)
Remember when we looked at 9 frames from Art of the title sequence? Well now it's your turn to do the same with nine of your frames.
You should go through the final version of the project and select nine distinct frames which you screengrab and drop into a photoshop in the same style as the website. You will be using these to write about how typical or not of opening sequences your particular design is, so choose them carefully.
Once you have the nine frames neatly in Photoshop, screengrab the whole thing and post to your blog, then write an analysis of how you have used such conventions.
The aspects we would like you to consider across your nine frames are:
The title of the film
Costumes and props
Camerawork and editing
Title font and style
Story and how the opening sets it up
Genre and how the opening suggests it
How characters are introduced
EVALUATION ACTIVITY 2 How does your media product represent particular social groups?
Pick a key character from your opening. Take a screengrab of a reasonable sized image of them. Think of one or more characters from other films with some similarity to them (but maybe some differences too!), find an image on the web of that/those characters and grab it as well. Drop the two into photoshop, as a split screen. Export this splitscreen image as a jpeg then drop onto your blog and write about the similarities and differences in terms of appearance, costume, role in film etc.
So for example if you have a lone cop type character, look for other lone cops to compare him with...
EVALUATION ACTIVITY 3 What kind of media institution might distribute your media product and why?
For this question, you are going to do a 'director's commentary' style voiceover explaining some of the key features of your opening
You will need to script the voiceover which deals with institutional issues to include:
discussion of your production company name and logo and the role of such companies
What does a production company do?
the idea of a distributor and who that might be and why.
where the money might have come from for a film such as yours
why the various people are named in the titles- which jobs appear in titles and in what order and how have you reflected this?
what your film is similar to 'institutionally' (name some films which would be released in a similar way)
You need to refer to actual company names and processes so you will need to do some research on production companies that make horror movies - if this research has not already been done.
When you have scripted, record the voiceover using whatever means you have and post the video on your blog. You could do the commentary as a written set of notes embedded into a YOUTUBE video if this is easier.
EVALUATION ACTIVITY 4 Who would be the audience for your media product?
You should have an image of your target audience member and an explanation of what kinds of taste they might have- where they would shop, what music they would listen to, what their favourite Tv programme would be, etc.
Post it on the blog and write a few notes on why they would watch your film.
Make sure that you explain the audience in details such as DEMOGRAPHICS, LIFESTYLE SEGMENTATION and RUBICAM and YOUNG's 4C's - information on these ideas can be found by using the search bar on this site.
EVALUATION ACTIVITY 5 How did you attract/address your audience?
You could use YOUTUBE's annotation tools to add NOTES, SPEECHBUBBLES, and LINKS to your video:
These annotations will highlight the ways in which your Film Opening links to other similiar films in order to attract the particular Audience you have previously identified. Alternatively you could use still images of your film and embed these as a slide show with notes or as images in a written blog entry.
Your annotations will refer to genre conventions, use of music, similiarities with other movies and what you have identified as the Unique Selling Point of your imaginary film.
EVALUATION ACTIVITY 6 What have you learnt about technologies from the process of constructing this product?
Gather images of the technology that you have used to create your film. This might include kit like the camera, lighting and sound equipment but can also include software, internet sites etc.
Remember that you need to highlight what you have learnt about the technology. What can you do with it? What skills have you developed?
EVALUATION ACTIVITY 7 Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?
Concentrate on editing and camerawork.
Grab some frames from both tasks and put them on the blog and show what you know about shot types, edit terms and techniques.
Make sure you mention the 180 degree rule, match on action and shot/reverse shot.