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After today's lesson you should have quotations from your peers that you can use as evidence of a focus group approach to gathering audience responses to your products. It is important that you show that you can seek the opinion of an audience in a variety of ways. The focus group provides qualitative information as it explores what people think and feel. Next lesson you need to use a quantitative method of audience research by conducting an audience survey. We will be using a free online survey to conduct the research and to provide us with graphs and response data that we can use in the evaluation.