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Work on the computer games unit has started in ernest. I have been impressed at the way that you have all engaged with the work and it is obvious that a lot of you are very passionate about this topic. I hope that you are finding it an enjoyable area to study. You should have plenty of material for your research and analysis project from our study of Angry Birds and your Home learning to play your other chosen game over the Christmas break - sorry Mums and Dads! Now we need to start working towards analysing the games so that we can come up with some insightful comparisons. Today we looked at AUDIENCES and focused on the similarities and differences between the games target audience. Remember that we are focusing on Demographics and Rubicam and Young's 4Cs in this particular piece of work - details can be found by doing a search on this blog at the top of the page.