TASK LIFESTYLE SEGMENTATION is another way of approaching target audiences. This categorises people according to their life situations - taking into account their living arrangements, location, marital status, number of dependents and even personal priorities. This can be very useful.
* Use the same newspaper front pages that you used for DEMOGRAPHICS and RUBICAM AND YOUNG'S 4C's and decide 3-4 LIFESTYLE SEGMENTATION groups that could be attracted to the newspapers. Explain how/why you think this.
* EXTENSION - For each of the audience approaches write a brief outline of the advantages and disadvantages of the approaches. Consider how easy it is to analyse? How accurate is it in defining audiences? How useful is it as a way of thinking about audiences? Try to come up with 3 advantages and 3 disadvantages for each one.